Panel Discussion: All Things Sensory
As hop and brewing experts, we can analyze oil compounds, lab results, IBUs and alcohol content all day. But at the end of the day, the proof is in the senses. The aromas and flavors that hops and beer evoke are the true testament to a quality hop and a great beer. Over the years, we have recruited a talented team of sensory experts, skilled in the art of smelling and sipping. If you are a brewer that is interested in building or expanding your sensory program, join this panel of industry experts as they discuss how to leverage sensory analysis to make important business decisions in the brewery.
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