2021 Hop Harvest Updates and Technical Discussion: Greater China

Our 2021 Asia Hop & Brew School program includes the following:

  • » A 2021 crop update from YCH’s Chief Sales & Marketing Officer, Bryan Pierce
  • » An in-depth presentation from YCH’s Technical team on their latest research in survivable hop compounds, biotransformation and how to get the most aroma out of your hops
  • » A roundtable discussion with brewing expert panelists from various Asia regions
  • » An opportunity for open Q&A

Grab your paper, pencil and a beer, and join us for this virtual educational experience from the comfort of your home or brewery. We look forward to answering all of your hop and brewing questions!

Join us on September 30th for the same content but in English.


  • » 9月23日 上午10:00-11:30,北京时间
  • » 9月30日 上午10:00-11:30,北京时间


  • » 雅基玛酒花首席营销官布莱恩·皮尔斯(Bryan Pierce)作2021年酒花采收报告
  • » YCH技术团队报告最新研究成果:如何通过酒花“留香成分”与“生物转化作用”实现酒花香气的最大化
  • » 与来自亚洲各个地区的酿酒师进行小组讨论
  • » 开放式问答交流


Presentation Slides: 2021 HBS China Webinar


Sep 22 2021


All times are listed as PST / UTC-07:00
7:00 pm - 8:30 pm


Yakima Chief Hops


  • Bryan Pierce
    Bryan Pierce
    Chief Sales and Marketing Officer

    Bryan Pierce is the Chief Sales and Marketing Officer, he has been with Yakima Chief Hops for three years and originally came from a background in the food industry. I has his Bachelor of Science in both Biology and Philosophy from the University of Wisconsin – Stevens Point. Working closely with all the sales staff in North America for Yakima Chief Hops, he organizes and plans Yakima Chief’s Hop Selection program during harvest. Bryan is a passionate homebrewer as well in his free time. Making mead and beer for six year. He truly enjoys making any beer with excessive amounts of hops in it, Saison and of course, any kind of Mead!

  • Carl Zhuang
    Carl Zhuang
    Technical Sales Manager - YCH
  • Chih Chien Hsu (David)
    Chih Chien Hsu (David)
    Regional Sales Manager SE Asia
  • Joshua Wurzbacher
    Joshua Wurzbacher
    Regional Sales Manager - Mid Atlantic Region
  • Mr. Chris Wong
    Mr. Chris Wong
    BJCP, General Manager of Carbon Brew and Head Brewer of Heroes Beer

    Chris Wong is one of the forerunners of HK’s craft beer movement. He started off with opening HK’s first homebrew shop, HK Brewcraft, and building the BJCP scene in the city. He then ventured into constructing a 6,000HL brewery in a high-rise factory building for Owlsome Group. He is now the General Manager at Carbon Brew’s new 120,00HL brewery in Fo Tan, an employees-driven brewery, as well as Co-Founder and Head Brewer of Heroes Beer Co., where he creates unique beers based off of Hong Kong heroes. He also co-owns the City’s finest taprooms, TAP – The Ale Project and Second Draft.


  • Mr. Lu Jun
    Mr. Lu Jun
    Head Brewer Urbrew

    Mr. Lu Jun – China
    – Head Brewer of Urbrew
    – Certified judge of BJCP
    – Chairman of Hebei Home Brew Association
    – Founder of HEXIE Beerbrand
    – Beer Judge for China Beer Competitions during 2015 – 2021
    – 2019 Winner of China Beer Challenge Award – Four Star
    – 2019 Gold Medal of German Wheat beer style – Brussel Beer Challenge
    – 2019 Gold Medal of Wheat beer style – AIBA, Australia
    – 2021 Gold Medal of Wheat beer style – WBA, UK

  • Ms. Winnie Hsu
    Ms. Winnie Hsu
    Head Brewer of Tahu Brewery

    Winnie Hsu is head brewer for Taihu Brewing, and one of the top craft brewers with fourteen years of brewing experience in Asia. Despite having minimal prior experience, in 2007 Winnie was hired by the American chain brewery restaurant, Gordon Biersch, as their head brewer and was subsequently sent to the company’s United States headquarters for a six-month training. After leaving Gordon Biersch, Winnie joined Le Blé D’or as Head of R&D and completed additional Brewmaster course in VLB Berlin. Winnie joined Taihu Brewing in 2015, shortly after the company’s 2013 founding.


  • Percy Lam
    Percy Lam
    VP Asia Sales - YCH
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